Resources Library by ANA

The banking shopper

The competitive landscape is increasingly cluttered for the financial service providers in general and banks in particular. if we talk specifically about the Middle east region, with higher GDP per capita, the financial sector has grown much faster...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Aruni Ghosh, Tahir Khalil

June 15, 2009

If the consumer is not a moron, could the shopper be?

This paper showcases a research framework that integrates insights on shopper observation, shopping environment, retailer servicing issues with shopper interviews to create a powerful tool that can help us understand the shopper better. The...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Sum Yim Ling, Anand Singh, Pavi Gupta

Companies: Nielsen, The Coca-Cola Company

March 4, 2009

Shopper sentiments and the environment

Our research investigates and compares the environmental attitudes of shoppers across global markets. To this end, our paper ascertains the extent to which there are similarities or differences between country specific shopper perceptions toward...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Vincenzo Ciummo, Scott Young

Company: Perception Research Services International

March 4, 2009

Revue Française du Marketing (Mars 2009)

Les quatre communications de ce numéro, composé d'articles variés, présentent unthème commun, l'essai d'explication du comportement du consommateur à partir de ce que les diverses sciences humaines nous proposent.Un des principaux...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

March 1, 2009

The insightful museum

This case study gives a close look at attitude and behaviour based consumer segmentation. It also shows:-How a multi-method approach creates deep understanding of the consumers -How the research is connected to the business improvement opportunities...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Channe Järn, Sanna-Mari Jäntti

February 11, 2009

Structured sense-making

As providers of 'research' we conduct inquiry into consumer behavior in order to generate new insights. However, raw data are not insights. Observations without context provide very limited utility; defining sexy new trends each year is no basis for...

Catalogue: Qualitative 2008: Consumer Choice

Author: Richard Radka

November 20, 2008

Intimate and intimidating

Eating behaviour is less and less determined by choice, tradition, social class or peer group and more and more driven by each situation and its particular requirements. This holds true even for the complex and traditional categories of food and...

Catalogue: Qualitative 2008: Consumer Choice

Authors: Sebastian Buggert, Kirsten Juchem, Jens Lönneker

Company: Rheingold GmbH & Co. KG

November 20, 2008

Russia's new lifestyle elites

It is a truism of market research and this is nothing new that the sociocultural identity of the consumer is carrying more and more weight in the selection of products, brands or services. This rule applies particularly to mature consumer societies...

Catalogue: Automotive 2008

Author: Carsten Ascheberg

Company: SIGMA GmbH

March 3, 2008

Research World (December 2007)

Are we on the way to a better world? Of great significance here is the development in public opinion. Being concerned about what is happening to our environment is one thing, but what can we do about it? The acid test is of course the changes we make...

Catalogue: Research World 2007

Author: ESOMAR B.V.

December 1, 2007